The DoubleClick DART cookie is used by Google in the ads served on publisher websites displaying AdSense for content ads. When users visit an AdSense publisher's website, like www.bpcouncil.com, and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help AdSense publishers better serve and manage the ads on their site(s) and across the web.

Important information about Google and the DoubleClick DART cookie:

·         Google, as a third party vendor, uses cookies to serve ads on www.BPCouncil.com.

·         Google's use of the DART cookie enables it to serve ads to our users and visitors based on their visit to our site and other sites on the Internet.

·         Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

·         Google is a participating member of the Network Advertising Initiative.

·         You, the user, can opt out of this cookie as well as other network advertising cookies from the Network Advertising Initiative opt-out page.

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here Network Advertising Initiative opt-out page.

You can find additional information in Appendix A of the NAI Self-Regulatory principles for publishers (PDF). Please note that the NAI may change this sample language at any time.

For more information about the use of the DoubleClick cookie in DoubleClick’s advertising services, check out the DoubleClick Privacy FAQ.

How Google uses the DoubleClick cookie information

Google uses the advertising cookie information collected on AdSense partner sites, like BPCouncil.com, and certain Google sites to:

o    Enable the following ad serving features:

Frequency Capping: Prevents users from seeing the same ad over and over again;

Spam Filtration: Uses cookies as one of many signals that allow us to identify invalid clicks (or ad queries) and to protect our advertisers from fraudulent behavior;

View-Through Conversions: Provides insight to advertisers on how many people who were exposed to an ad, didn’t click, but subsequently visited the advertiser’s website;

Interest-Based Advertising: Allows advertisers to serve ads to users on AdSense partner sites and certain Google services based on online activity and interests associated with the DoubleClick cookie and to serve subsequent ads to you after you leave that advertiser’s website.

o    Audit, research, and analyze the data in order to maintain, protect, and improve our services;

o    Ensure that our ad-serving technologies function properly; and

o    Develop new services.

The advertising cookie information described above is provided to advertisers and publishers who use Google advertising services. In addition, Google or our advertising and publishing customers may use web beacons in conjunction with the DoubleClick cookie to collect information about your visit to the website and exposure to a particular advertisement.

Google will not combine DoubleClick cookie information from AdSense partner sites or Google services that use the DoubleClick cookie with:

o    your personally-identifying information without your opt-in consent; or

o    information collected by DoubleClick’s advertising customers without their explicit permission. With such permission, Google may use and combine that information only in accordance with the Google Privacy Policy.

Managing your ads preferences

Google strives to provide you with relevant and useful advertising. Based on activity on our Adsense partner sites and Google services that use the DoubleClick cookie, we may associate the cookie with relevant interest categories. Google then uses these categories to show interest-based ads on these sites. Google will not associate sensitive interest categories with the DoubleClick cookie (such as those based on race, religion, sexual orientation, health, or sensitive financial categories) and will not use these categories when showing you interest-based ads.

You may view, edit and add to the categories used to provide you with interest-based advertising in the Ads Preferences Manager. Your ads preferences will be respected across all AdSense partner sites and Google services that use the DoubleClick cookie to serve such ads.

Read more information about interest-based advertising and the Ads Preferences Manager.

How to opt out of the DoubleClick cookie

You may choose to opt out of the DoubleClick cookie at any time.

If you select the DoubleClick opt-out cookie, ads delivered to your browser by our ad-serving technology will not be served based on the DoubleClick cookie. Your DoubleClick opt-out cookie will not be uniquely identified. Other customization options on AdSense partner sites and Google services that use the DoubleClick cookie may no longer be available; for example, we may no longer be able to prevent your browser from being served with the same ad over and over.

As long as your browser retains the DoubleClick opt-out cookie, Google won’t serve new DoubleClick cookies to your browser.

Using a tool created by the Network Advertising Initiative, of which Google is a member, you can opt out of several third party ad servers’ and networks’ cookies simultaneously.

Preserving your opt-out cookie

When you get a new computer, install a new browser, erase or otherwise alter your browser’s cookie file (including upgrading certain browsers) you may also clear the cookies in your browser, including the DoubleClick opt-out cookie. Google offers a number of options to preserve your opt-out cookie.