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BPSpecial: Intellectual Property: The Biggest Game in Beijing 2008
This year’s Olympics is China’s big chance to showcase its intellectual property credentials to the world. And organizers are pulling all stops to make sure the Olympic brand isn’t sullied, sponsor brands are not infringed, and IP rights end up the big winner!
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Ambush Marketing: Beijing 2008’s Biggest IP Hurdle
Ambush marketers are getting a free ride on the back of Olympic sponsors. Are they simply
ASK TongFang’s Contact-less Technology Scores in Beijing Olympiad
ASK TongFang has been selected to manufacture the contact-less inlays for the 12.2
Can China Protect the Olympic Brand?
If China is to benefit from the commercial opportunities of Beijing 2008, it has to show
RFID Technology: Olympic Champion
With over 16 million RFID-embedded tickets for sale, the Beijing Olympics represents
BOCOG: Beijing Organizing Committee for the Games of the XXIX Olympiad
With huge intellectual property issues expected to impact this year’s Olympics,
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Should eBay be held accountable for counterfeit items sold on its site?
     
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