PORTLAND, OR - Creative Brand Communications Inc. (CBC), a full-service multi-sensory marketing and experiential brand development agency specializing in building brands for forward-thinking banks, and Market Insights, a consulting firm that creates practical and profitable growth strategies for a wide range of financial institutions throughout the United States, announced the launch of their new collaborative service, called “Own Your Market.”

Own Your Market is an innovative service that helps forward-thinking financial institutions align market opportunities with brand strengths to develop market dominance.

The service is the only one of its kind that pairs expert analytical market assessment with creative brand and marketing execution with the goal of creating detailed strategies that help the banks and credit unions dominate their markets.

“Most financial institutions view branding and marketing as a separate issue from the business environment of a market,” CEO of Market Insights Joe Sullivan said.

“But when the two are aligned, as is the goal of Own Your Market, financial institutions reap the benefits that come with dominating their markets,” he added.

In today’s business environment, banks and credit unions are increasingly unable to compete effectively using the strategies and conventional wisdom of yesteryear. With new technological capabilities becoming more accessible to even smaller institutions, the result is a commodity market in which banks and credit unions find it difficult to effectively differentiate from the competition.

Source: ag-IP-news