First the bad news: counterfeiters are getting increasingly bolder and more sophisticated in perpetuating their crimes. But the good news is technology innovations are keeping up. The question is, are these solutions compliant with industrial process realities – or must further investments be made on dedicated scanners or processes?
Roland Meylan, co-founder and corporate communications manager of AlpVisions SA, a leader is security printing technologies, has some good news for brand owners. His white paper, Old Equipment Can Harness New Security Technologies, examines how standard printing processes and standard ink used by traditional industrial packaging manufacturers can produce a high level of covert security. Read all about it here.
About the author
Roland Meylan is co-founder of AlpVision and today serves as the company's Corporate Communications Manager. A holder of an MS degree from the Ecole Polytechnique Fédérale de Lausanne, he has worked in the communications field and contributed to numerous business start-ups in the value-added telecommunications services and the visual communication domain. Mr. Meylan also earned a postgraduate degree in Business Administration from IMD International Business School.
About AlpVision
AlpVision, headquartered in Switzerland, is a leading supplier of digital security printing solutions designed to fight counterfeiting and protect printed documents. Its clients include some of the top 100 enterprises worldwide, which use AlpVision's proprietary Cryptoglyph® technology to protect over a billion branded products and documents. To authenticate solid objects, AlpVision has also developed a Read-Only technology under the commercial name of Fingerprint™. It is based on microscopic imperfections - generated during the manufacturing process - which have the capability to identify and trace any object during its entire life cycle.
(This white paper was first published in Packaging Europe magazine, Jan. 5, 2008)
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