Anouk von Meyenfeldt, VP, Legal Affairs, Tommy Hilfiger, gives you exclusive insights into Tommy Hilfiger's anti-counterfeiting strategy! This presentation – courtesy of International Anti-Counterfeiting Strategies 2008– examines the threats to your brands, shows you how to manage and budget global brand protection, provides the ins and outs of effective collaboration with Customs, examines the brand protection landscape of Eastern Europe, and gives an overview of the latest EU initiatives.

For those involved in IP rights worldwide, particularly in brand protection of luxury goods, A Watertight Corporate Anti-Counterfeiting Strategy is a great place to start. Click here for the entire presentation.

About the author

Anouk von Meyenfeldt was educated at the University of Utrecht, in The Netherlands. After having earned her degree in both civil and criminal law in 1994, she was admitted to the Bar and practiced at Nauta Dutilh, specializing in IP law. In 1998 Anouk started working for Tommy Hilfiger Europe BV as Director of Legal Affairs, setting up and heading the European legal department in Amsterdam. Anouk is responsible for the enforcement and protection of Hilfiger’s trade marks in Europe and the Middle-East and for all European corporate legal affairs.