Brand Protection White Papers

The Measure of a Brand: The Online Challenge

With the rise of the Internet (and the many ways a brand and copyrighted images may be misused, the increase in blogging, and recent changes to US fair-use laws that allow journalistic use of copyrighted material, brand owners are quickly realizing that monitoring and protecting their brand has become exponentially harder.

Nevertheless, as authors Kevin Joy, Vice President, BD-BrandProtect, and Andrew Zimakas, Managing Director of Brand Finance Canada, state in this white paper, the task of protecting a brand online, while seemingly overwhelming, is vital if one is to compete. Joy and Zimakas then proceed to identify the four main groups of Web-based threats, reveal step-by-step directions for tracking and dealing with online infractions, explain the four stages of proper brand protection, as well as provide helpful facts and figures.

Today's brand protection professionals definitely have their work cut out for them – and can't afford to ignore this message. Click here for the complete white paper.

About BD-BrandProtect

Using advanced technology and round-the-clock human analysis, BD-BrandProtect helps organizations detect, uncover and take down online threats to their brands, such as phishing, fraud, copyright infringement, web traffic diversion and more. The company has relationships with more than 2,000 Internet Service Providers globally that account for more than 85 percent of the traffic flowing across the Internet. BD-BrandProtect is headquartered in Toronto, Canada, with offices in the United States, Singapore and London.

About Brand Finance

Brand Finance is the world’s leading independent brand valuation consultancy, advising strongly branded organizations on how to maximize shareholder value through effective management of their intangible assets. With its extensive global experience in all aspects of intangible asset valuation, transaction support, brand management and licensing, Brand Finance brings together a unique combination of strategy, finance and marketing experts to offer unrivalled expertise in this area.