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Brand image is key to success and when targeted by counterfeiters, brand owners lose not just profits but brand integrity. Bloggers keep you up to date on what legitimate businesses are doing to protect their assets, their customers and their bottom line.
The Cohiba Trademark Dispute Continues
For eleven years Cubatobaco and General Cigar Co. have been haggling in court over who owns the rights to the Cohibo trademark (14 court decisions!). Cubatobaco just won the latest appeal, so is the long legal nightmare over? Property Intangible has the story.
The Martin Luther King Jr. IP Conundrum
With the election of the first African-American president, many opportunistic individuals are trying to cash in by selling Obama merchandise. Some of the items, though, also have the image and words of Dr. King, and the King Center wants a cut. Ron Coleman has the story.
Video Games Allowed to Violate Trademarks!
Rockstar Games (the maker of the Grand Theft Auto series) has won a lawsuit brought against it by a Los Angeles strip club. The LA club owners claimed that a haunt in the game GTA: San Andreas mimicked the look and feel of their own establishment. Is it possible to protect your brand in the world of virtual entertainment? Victoria Pynchon has the scoop.
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