Lost your password? 
USERNAME
PASSWORD
 
NOT A MEMBER? JOIN TODAY...

Key
Multi-Events

Get Connected
Receive the latest news from the brand
protection world, direct to your in box!
SUBSCRIBE

Home > Innovations > In the Market
print
Fine Wine Authentication: A Taste of New Technologies


 

 

Rare and collectible wines are easy targets for counterfeiters. Here are both new and proven solutions to protect the high-end wine industry - both vintners and connoisseurs.

 

Atomic boffins provide a nuclear-age solution for vintage wine authentication.

Working for a London-based rare wine merchant, Dr. Herve Guegan of France's National Center for Scientific Research (CNRS) discovered a technique, which consists of firing beams of charged ions generated by a particle accelerator at the glass bottle (not the wine itself). The spectrum of x-rays that result from the bombardment helps scientists calculate how old the bottle is and, to an extent, where it originated from. The reason for the technology’s reliability – the chemical composition of glass used to make bottles changes over time and varies from place to place.

 

eProvenance’s Intelligent Bottle™assures fine wine authenticity and provenance from chateaux to consumer.

This secure, global system includes: a semi-active RFID sensor placed inside the case to monitor and record temperatures and improve shipping and receiving operations throughout the distribution chain…a passive RFID tag with a unique code attached to the base of the bottle to automate tracking and inventory management, and discourage pilferage…and a proprietary, tamper-proof neck seal with a covert code applied at the base of the capsule to authenticate the wine inside the bottle and thwart counterfeiters. Linked together with their unique identification numbers in a high-speed, encrypted online database, the combined data create an ePedigree for each bottle of fine wine.

 

IDGLOBAL’s Nano-Molecular Markers™ are applied to pre-selected areas on the bottle or label using a proprietary tagging method that in no way affects the wine inside.

The Nano-Molecular Markers are applied at the molecular level and cannot be detected, removed or altered by the criminal counterfeiters allowing for 100% authentication of the component in real time, in a matter of seconds using proprietary handheld scanning technologies.

 

John Henry Packaging has teamed up with Hewlett-Packard to develop a technology that puts multi-colored codes or graphics into labels.

These codes can interact with a database of wine information, allowing consumers and distributors to track of the origins of their wine with a phone call. To thwart counterfeiters, colors and character combinations can be regularly changed. The codes can be micro-printed so they’re visible only with magnification or in type that can be easily read.

 

Shiner International, Inc., provides unique anti-counterfeit packaging films to Maotai Liquor Company, China's largest liquor company.

Its advantages over traditional anti-counterfeit seals and security labels: it is duplicate-proof (unlike its laser holographic competitors). It's also user-friendly (no secret micro codes or calls to call centers required to achieve verification). And it contains a range of BOPP (Biaxially Oriented Polypropylene) qualities, including esthetic-enhancing high polish shrinkable films, excellent water vapor barrier properties that help retain aroma and extend storage life, and the ability to endure oil ink erosion.

 

Sleever's anti-counterfeit sleeving solutions ensure tamper-free packaging.

Holosleeve® 3D for wine and spirits bottles is designed to protect vulnerable high value brands with a visual anti-forgery signature, combining mono-oriented heat shrink film technology with an exclusive, unforgeable holographic image that is destroyed once the product is opened. It is based on mono-oriented OPS base film which can "remember" its deformation after heat shrinking, creating three-dimensional relief patterns. Achieved through embossing or debossing, the 3D-motif can be combined with up to 6-color gravure printing, very precise positioning and a slew of special effects. Traceable tags can be integrated to combat grey market diversion.

But while these anti-fraud technologies are all welcome solutions, many say that with a premium product where reputation is everything, the best anti-fraud method is still to buy from direct sources and reputable importers. 

print
A Strategy to Combat Economic Food Fraud
Food Fraudsters Get Their Just Desserts
Food Authenticity and Traceability: Solutions to a Growing IP Problem



250_ipnewsflash

BPCouncil is dynamic virtual community where leading brand protection and IP professionals can access information, resources and best practices.
  About Us Online Policies Contact Us Membership Media Kit Press Releases Editorial Info Reprints Site Map  
Copyright © BPCouncil 2007. All rights reserved.
Created by