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Home > Innovations > In the Market
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Track and Trace System Takes a Bite Off Counterfeiting


 

 

Summit VetPharm’s innovative Bloodhound™ technology, developed by Nutec Systems, guards against counterfeiting and prevents diversion, maintaining product integrity through a secure distribution channel.

When Summit VetPharm recently discovered a veterinarian diverting its exclusive Vectra 3D™ flea and tick product – finding it available for sale on a popular pet owner website – the new animal health company sprang into action.

 

After confirming the identity of, and implementing corrective action against, the California veterinarian, Summit VetPharm utilized its proprietary Bloodhound track and trace technology to immediately pinpoint where the diversion had occurred. Within six hours of legal notification to the veterinarian, the diverted product was no longer available for sale.

 

Developed by Nutec Systems, the technology guards against counterfeiting and prevents diversion, ensuring that all Summit VetPharm products can be traced from the point of manufacture to veterinary purchase.

 

Here's how: Bloodhound tracks individual clinics that purchase the company's products and guarantees sale to consumers only through licensed veterinarians. This veterinary exclusivity results in improved compliance by ensuring appropriate product usage. The system's Unique Individual Identifiers (UID), together with a built-in covert anti-counterfeit feature, enables Summit VetPharm to identify counterfeit products with custom design software.

 

According to Julia Stephanus, president and CEO of Summit VetPharm, “I am delighted that our Bloodhound track and trace technology provided us with rapid identification which allowed us to pursue immediate action against this individual who appears to have willfully violated our signed anti-diversion contract and placed our product outside the veterinary channel for sale.”  She added, "Vectra 3D and all Summit VetPharm products are exclusively dispensed by licensed veterinarians. We will not tolerate product diversion because it undermines the relationship between veterinarians and pet owners and raises questions about product integrity.”

 

Dr. Albert Ahn, Senior Director of Summit VetPharm's Veterinary Services, stated, "… veterinarians have expressed their concerns to me that companies were unwilling or unable to stop unauthorized product diversion…One of the core principles upon which our company was founded was the commitment to ensure that our products are developed and made available exclusively through licensed veterinarians. By securing our supply chain, we are able to protect the veterinary professional, maintain authenticity of our products, and enhance the role of veterinarians in the lives of the animals they treat.”

 

Bloodhound™ Technology is a state-of-the-art product track and trace system developed by Nutec Systems, a company with extensive experience in “start-to-finish” hardware and software implementation of product “print and inspect” systems.

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