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BPSpecial: Image Makers, Image Breakers - Counterfeiting and Luxury Brands


 

 

Hmmm…are you sure that the Hermes scarf you've bought Mom is the real thing? That the Prada bag you're giving your sister is authentic to the tiniest stitches? That the Chanel tie you're wrapping up for hubby is made in France, not in China?

Now, bpcouncil.com gives you the lowdown on haute counterfeiting – from the technologies to prevent it to the laws that can possibly reverse it…from the steps taken by brand owners to the initiatives adopted by law enforcement. Most important, we'll tackle just why consumers' lust for counterfeit luxury goods continues to bolster the image breakers at the expense of the image makers.

 

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