What are the latest tools, systems, processes – and ideas – that you can incorporate into your BP arsenal? Our bloggers will give you the lowdown on the technical innovations that can change the brand protection landscape.

Diving in Patent Pools Has Its (Antitrust) Risks
Patent pools can facilitate interoperability of products and the licensing of essential patents to make a standardized product. However, patent pool-ers must beware of anti-trust pitfalls. What strategies can be adopted to avoid them? In his blog, Philip Brooks recommends a live 90-minute telephone conference featuring a panel of antitrust attorneys this September 23. Interested? Find out more in his blog

Latest SEM Tool: Geo-Targeted Ad Monitoring
Want to monitor your brand and competition – including  paid search, blogs, forums, news, and web sites – around the world from a local point of view in countries including USA, UK, Canada, Australia, Argentina, France, Germany, Italy, Belgium, Mexico, Spain, New Zealand, and more? This tool can help. Find out more at searchenginewatch.com.

This…Thing…Deserved A Patent?
Did the USPTO actually grant a patent for a device for moistening the adhesive coating on postage stamps and envelopes? Yes, they did – and you can see this invention in all its glory at the Anticipate This Patent and Trademark Law blog. Is it any wonder the patent system is in trouble?.

Microsoft Steps Up Its War on Software Pirates
Microsoft is ready to seriously protect its most pirated version of Windows: Windows XP Professional. The company recently announced that it's rolling out new Windows genuine notification software. Know what to expect.

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