Five to seven percent of global trade consists of fakes. How would your company know –and what would it do – if its products were being counterfeited halfway around the world?

Scenes out of a brand protection nightmare…

A just-released allergy pill with a bogus twin in Malaysia.

A fresh-out-of-R&D Alzheimer's drug being cloned in China.

A top-of-the-line antibiotic masquerading under a different name in India.

For brand owners in the global market who need brand protection solutions that work worldwide, it's your lucky day.  AlpVision, developer of cutting-edge brand protection technologies, recently launched Krypsos™, an open platform designed to fight counterfeit products, at IMPACT, the World Health Organization's first anti-counterfeiting technology conference in Prague.

This new product utilizes state-of-the-art software to analyze the image of a product and separate the bogus from the bona-fide from anywhere in the world – and in a choice of languages.

With Krypsos, Internet access is all it takes to provide the supply chain with a single point of contact for both fraud detection and genuine product authentication. Acquire valuable logistics information and generate helpful electronic notification. And do all this with just standard electronics equipment such as a flatbed scanner, digital camera or camera phone (which can play a key role in developing countries with limited infrastructures)!

First developed to help field controllers or supply chain partners inspecting pharmaceutical products, the Krypsos solution is FDA CFR 21 Part 11-compliant and runs on Microsoft's Internet Information Services. This Internet server-based authentication system can include the Cryptoglyph (the only covert - or invisible - brand protection solution using standard visible ink and standard packaging production lines) as well as other security layers such as Fingerprint™ (the AlpVision detection solution based on intrinsic characteristics of the product). Third party overt coding such as Bar Codes, two dimensional matrix codes or OCR can also be included.