BPIn Depth takes a close look at the issues and trends affecting brand protection professionals

Ambush Marketing: Beijing 2008’s Biggest IP Hurdle

Ambush marketers are getting a free ride on the back of Olympic sponsors. Are they simply gunning for free publicity? Or are they crossing the line to intellectual property infringement and, in the process, negatively impacting the amounts sponsors are willing to pay?

Intellectual Property Rights vs. Freedom of Expression

Can the illegal use of a trademark ever be justified? Who wins in a clash between freedom of expression and trademark rights? The infringement case brought by Louis Vuitton against Danish artist Nadia Plesner may provide the answers.

Online Brand-Jacking Is on the Rise

Brand-jacking – "impersonating" a brand and taking advantage of its trusted reputation to advance another agenda – is one of the brand owner's worst nightmares. Now, Internet-age scammers are using ever more sophisticated online tools to attack and abuse brands.